There's one thing that distinguishes a business making consistent sales from a struggling business.
The former is able to predict sales. They are able to know, to some extent, what to expect next month.
Because they have understood that if one particular thing is done, a certain result comes out. And when that thing is not done, the results won't come out.
Those who have understood the key success-determining factor(s) in their business take those factors seriously.
There are many, depending on the kind of business you are running. However, the one I'll talk about today is key to every business.
It starts with consistent leads.
Generating consistent leads. ✅
A lead is simply that person who has shown interest in your business and has given you their contact.
They haven't bought yet, but in one way or another, they have shown interest and given you their information (name, email, or phone number).
So, this simply means you have a way of constantly introducing your business to new people, and those new people are giving you their information daily.
Now, you may be asking, "...but Beston, how would someone just wake up and give me their email, phone number, or name, telling me they are interested in my product/service?"
What a sales funnel actually does.
This is where the knowledge of Sales Funnels comes into play.
A Sales Funnel is simply a channel (or means) a person passes through to become your customer.
Now, there are different kinds of sales funnels, and we won't go into that today, but if at any point you've clicked on an Advert, just pay attention to where it is taking you.
Sometimes it takes you straight to WhatsApp, where you chat with the business owner and buy their products.
That's a direct-to-WhatsApp sales funnel.
Sometimes it takes you to a website, then comes to WhatsApp.
Sometimes, it takes you to a dedicated page (landing page) where you fill a form, then takes you to another page where you make payment, then to another page where you are told your payment was successful and the next steps you need to take, then it may lead to WhatsApp or somewhere else.
There are several kinds of Sales Funnels, and the one you use depends on your industry, the kind of product/service you are offering at the time, and the audience.
But the sales funnel that will give you leads is the one that gives something valuable to its audience for FREE.
The Suya seller who understood this.
There was this Suya guy where I stayed initially when I recently moved to Abuja.
There was no time you got to his spot that he wouldn't first give you a small piece of Suya to taste.
See, that free piece will pin you down. You won't want to buy from another nearby Mallam. 😜
Especially because it was also sweet. ✅ Very important!
Now, if you notice, many hawkers who know how to market their business always do this.
That's the same thing you do on the Internet to collect people's contacts (LEADS).
Turn that free taste into a lead magnet.
In digital marketing, that free piece is called a Lead Magnet.
So, for you to consistently make sales and grow your business, you need a Lead Magnet Sales Funnel.
What this means is that you create something very valuable that your target audience would want to consume.
Then you offer to send it to their email or WhatsApp. They give you their information, and you forward it to them. It's that simple.
When they have a taste of that free stuff, they want to get more of it, and that's when money comes in, and they become your customers.
So imagine having those new people consistently coming in daily. Would your sales remain the same? No nah, you sef think am! 😊
It takes some knowledge of digital marketing to do it properly in a way that it converts, but once it's gotten right, that's it!
Let the data guide your improvements.
Yesterday, we spent some hours building Sales Funnels. Even with the fact that we used AI, because we wanted it to be high-converting, we took time vetting, redoing, and all.
But still, we will probably make some tweaks after we have launched our Meta Ads.
Because the data we'll gather from the Ads is what informs us if the Funnel is perfect or not.
Now, I believe you know exactly what you can do in your business to generate consistent sales.
Have a question? Send me an email.
